How Do Home Sellers Compete With New Construction?


New construction in St. Charles County is HOT right now.  Sellers are losing buyers to the "shiny, new product" on the market.  So, how do you compete?


First of all, you can compete with the price.  Typically, new construction is much higher in price per square foot.  You should price your home at fair market value....and don't think you need to allow negotiating room.  A home priced right in today's market should sell for about 98% of list price OR BETTER and should have an accepted offer within 60 days.


Second, make sure your light fixtures and bathroom fixtures are up-to-date.  Chrome faucets and brass light fixtures will stand out in photos and will make your home look as though it needs to be updated.


Third, either replace carpeting or have it cleaned.  New carpet, fresh paint, new window treatments and staging can make all the difference.  Buyers will more than likely find your home online, so the photos need to be professional and not taken with an iPhone.


Many buyers do not want to wait 6 months to get into their new construction home, so if your home is priced well, staged with some basic updates, clean, well-photographed and marketed by a good Realtor, you will have some success.


Make sure your Realtor takes the time, prior to putting your home on the market and having photographs taken, to make sure the property is looking top-notch and ready for the most discerning buyers.